SPACE, BRAND & STORY
This project is about the design of an entirely new entertainment concept- a hybrid restaurant, club and immersive entertainment experience. As the sole consistent “storyteller” for the project, an original concept and narrative for the club was authored. The narrative and accompanying film was maintained as the driving vision for the club from concept to completion over a multi-year period. Entertainment programmer, interior designer, restaurant group, architect and contractor were uniquely tied in mission around a singular vision.
1920 meets 2019 as digital elements collide with a classic interior.
In collaboration with Avroko, a number of club features, digital LED elements, colors, and physical-narrative themes were completed throughout the
BOSCH MEETS BEER SIGN. An original installation within the club consisting of a rewiring of Hieronymus Bosch’s triptych “Garden of Earthly Delights” , brought to life with long-forgotten mechanical Hamm’s beer sign technology.
This work is part of an overarching project that I led including narrative concept for the social club, interior design narrative, physical installations, name, branding, identity, broadcast and print.
My Role: Head of Creative. Overall Environmental Narrative and Space Concepts, naming, brand, and installations.
Creative Partner: Anthony Vitagliano, Director of Experience Design.
Creative Director, Triptych Installation: Matt Mulder
Print Campaign: Anthony Vitagliano, Exec. Creative Director. Thomas Nicholas & Koji Minami, Senior Creatives
Production & Management: Colin Davis, Bhu Bains
Head of Account: Bhu Baines
Created in partnership with Avroko & Coastal Luxury Management
Construction Manager: Chris Johnson
Client: John Unwin, CEO & Lisa Marchese CMO, The Cosmopolitan of Las Vegas.