Envisioned as a direct reflection of the social club's founding concept: a disorienting hybrid experience that refuses convention. In this case: equal parts social fairytale, documentary, and cult recruiting video, shaken.
A hypnotic host and his paramour present a phantom music box that comes alive with human dancers. A beautiful woman in search of her lost kitten becomes the creature she pursues. Social spirits are summoned to cascades of champagne.
Track by experimental artists Matmos carries the carnival further into non-conformist bliss.
This work is part of a overarching project that I led including narrative concept for the club, interior design narrative, physical installations, name, branding, broadcast and print campaigns.
My Role: Head of Creative, Original Concept, Live Action Director, Editor
Second Unit Director and Co-Editor: Camille Durand.
DP's: Maz Makhani, Morgan Henry
Production Team: Julie Benevides, Bhu Bains, Chris Paladino, Colin Davis
Director of Experience Design: Anthony Vitagliano