It's rare when art, entertainment and brand work in harmony within a physical space.
The Cosmopolitan of Las Vegas represents one of the most ambitious hotel experiments anywhere. Since it’s opening, I have led content creation for the hotels' digital lobby columns and 500+ screens across the property. My creative partner throughout the multi-year project was Anthony Vitagliano.
This project continues to gain worldwide recognition for reaching entirely new frontiers in branded environments and customer experience.
In addition to the interior and exterior digital work, several built environments and branding / identity campaigns were completed over a 4 year span.
"Mark is one of the most talented, inventive and interesting people I have had the fortune to work with over the years. He has led the conceptualization and production of truly beautiful and memorable work. I would highly recommend him for almost anything that needs to be unique and powerful."
-Lisa Marchese, Chief Marketing Officer The Cosmopolitan of Las Vegas
Cannes Lions Grand Prix, 2011
The One Show Gold Pencil 2011
London International Awards 2013 Bronze Winner: Environmental Installation
SEDG Placemaking & Identity Awards Winner 2014
The One Show Design Merit 2014 Spacial Design: Indoor Spaces
The New York Festival Environmental Design 2014
My Role: Head of Creative, all projects 2010 (Hotel Opening) through Nov 2013, Including: Creative Director, Live action director, Original Concepts, Art Direction and Writer.
Exec. Creative Dir: Anthony Vitagliano Creative Director: Chad Ashley Lead Account: Andrea Silverman Head of Production: Colin Davis Managing Director: Jeff Brecker Interior Design: The Rockwell Group Show Control: Smart Monkeys, Inc.
Client: The Cosmopolitan of Las Vegas. Lisa Marchese CMO, John Unwin, CEO. Chris Burns, Director of Digital