I led this series of short films dedicated to extraordinary human-to-machine relationships. Shot around the globe, each story story keyed on a universal human desire to: Escape, Wander, Be In Nature, Go Fast, and Fall in Love.
By centering the stories on near-primal human traits, the stories took on a pure and authentic tone, moving well beyond expected marketing or branded content fare. The pieces were created with small two manteams (director and dp) and were made as legitimate documentaries, with no preparation or scripting of subjects.
Ultimately it’s about those that feel most alive while on the road, andrepresents extremely rare territory for a brand known only for exposing it’s engineering side.
My role: Head of Creative, Live action Director, Editor.
Live Action Directors: Murray: Mark Bashore & Matt Mulder Grant: Brad Abrahams Sabine: Shawn Fedorchuk Tiffany: Matt Mulder Georgia & Luca: Mark Bashore
DP's Trevor Fife, Morgan Henry Head of Production: Sarah Shipley Editors: Shawn Fedorchuk, Mark Bashore, Slavka Keuhn
Agency: GSD&M. Creative Directors Jeff Maki, Robert Lin