The concept: Transparency and conversation. We asked actual Atlantic Canadians what questions and concerns they have about the lottery. We then built an interactive experience to create a more honest, educated dialogue between the lottery and citizens. The films reflect diverse, honest and spirited views on a government-run lottery system, including a profile of a former gambling addict.
The conversation lives within a large interactive tapestry of photography and film that capture Atlantic Canada’s beautiful land and strikingly well-adjusted human beings.
I led all work creatively and also served as a live action director and lead editor for the project, which included several short documentary films, massive content rich website and TV broadcast campaign
"Mark was able to take a very risky creative concept on paper and bring it to life in way that was strategic, original, authentic, memorable and most important, effective beyond expectations"
- Mat Allen, Creative Director/Partner Revolve
One Show Interactive Merit Award / The One Club Interactive Merit: Brand Transformations
Agency: Revolve Mathew Allen, Creative Director
Creative Directors: Matt Mulder, Roxana Zegan, Josh Hayward, Demetre Arges, Al Mendili, Mark Bashore
DP’s: Morgan Henry, Trevor Fife / Editors: Slavka Kuehn, Brian Cole, Mark Bashore
Music: Jesse Solomon Clark